Spicy Librarian Romance Bookstore

Social Media Marketing Strategy and Execution

Project Description/Goals:

The Spicy Librarian is a romance bookstore located in downtown Denver, Colorado. Mountain Narrative’s was hired to establish a dynamic and engaging marketing strategy that sparked curiosity and attracted a loyal community of romance enthusiasts.

  1. Establish an engaging and consistent social media presence that builds brand awareness and grows the Spicy Librarian community/customer base.

  2. Drive engagement on social media by generating excitement about the Spicy Librarian’s Grand Opening Week.

  3. Identify opportunities for utilizing social media to build leads and new revenue streams for the Spicy Librarian.

Creative Process/Strategy:

  1. Establish a consistent and engaging voice on Instagram for the brand by creating a “Spicy Librarian” character.

  2. Utilizing Grand Opening events and unique elements of the store to generate audience engagement, including:

    1. First 100 customers would receive a free gift at the store

    2. Audience giveaway for new release book, “Onyx Storm” by Rebecca Yarros

    3. Highlighting upcoming events, like book signings and book clubs

    4. Celebrating unique and appealing elements of the bookstore by pairing with trending formats and sounds

  3. Partner with local authors, influencers, and media outlets to amplify the bookstore’s reach and following on Instagram.

Results

As the Social Media Manager and Marketing Consultant for Spicy Librarian, Denver’s only romance bookstore, I develop and execute innovative marketing strategies to establish brand presence, drive engagement, and increase sales. Through content creation, audience engagement, and strategic partnerships, I ensure Spicy Librarian stands out as a vibrant community for romance readers and book lovers.

Key Successes

  • Grew Social Media Presence by 1,916% and counting: Achieved explosive follower growth on Instagram, significantly expanding brand reach and engagement.

  • Generated 378,896 Views on Social Media: Successfully positioned Spicy Librarian within Denver’s book-loving community, with the majority of views coming from local audiences.

  • Drove 4,530 Website Visits: Created compelling content and calls-to-action that converted social engagement into website traffic.

  • Sold Out the Events: Leveraged social media marketing and email campaigns to drive ticket sales, resulting in a fully booked event.

  • Increased In-Store Sales: Developed targeted campaigns, influencer collaborations, and promotional events that drove both foot traffic and e-commerce success.

  • Created Viral & High-Engagement Content: Designed trend-driven, visually appealing content that resonated with romance readers, leading to increased brand awareness and customer engagement.

  • Established Community Partnerships: Collaborated with local authors, publishers, and book clubs to foster a loyal customer base and position Spicy Librarian as a must-visit destination.

  • Executed a Highly Successful Grand Opening: Spearheaded marketing efforts that generated significant buzz, media coverage, and a strong first-month sales performance.

  • Developed Email & Loyalty Marketing Strategies: Implemented a customer retention plan, including newsletters and exclusive offers, to build long-term brand loyalty.

Spicy Librarian on Instagram

  • 📚 5-4-3-2-1 Book Challenge!

    ✨ 5 Favorites: From Blood and Ash - Jennifer Armentrout; Gild - Raven Kennedy; A Court of Wings and Ruin - Sarah J. Maas; Bought - Willow Winters & Lauren Landish; The Spellshop - Sarah Beth Durst

    📖 4 Books on My TBR: The Wren in the Holly Library - K.A. Linde; Heaven Breaker - Sara Wolf; Starcrossed - Josephine Angelini ;A Study in Drowning - Ava Reid

    📢 3 Books I Always Recommend: Gild - Raven Kennedy; A Court of Thorns and Roses - Sarah J. Maas; From Blood and Ash - Jennifer Armentrout

    ⭐ 2 Recent 5-Star Reads: Swordheart - T. Kingfisher; Burn For Me - Ilona Andrews

    📚 1 Book I’m Currently Reading: My Dark Desire - L.J. Shen & Parker S. Huntington

    What’s on your 5-4-3-2-1 list? Let me know in the comments! 💬✨

  • Shhh... The Vault is Almost Open. 🔒✨

    What’s behind the Vault at The Spicy Librarian? Let’s just say it’s where the spice really kicks in. 😉

    Starting January 18th, step inside Denver’s only romance bookstore and discover The Vault—a secret nook for the curious and the bold. From romance novels that set your heart racing to carefully curated... accessories to match, we’ve got everything you need to bring the fantasy to life. 🔥

    Are you ready to unlock the secret? 💋

  • 10 AM. See. you tomorrow, darlings….

  • ❤️‍🔥🥹 Wow. What a day. Even in the frigid temperatures, you all showed up to the Spicy Librarian on our grand opening. And I couldn’t be more grateful.

    Thank you so much to the incredible friends that have supported from day one. Thank you to the Denver community and to the reading community! I’m so excited for the start of this new story, and I cannot wait to bring you all along with 🥰📚

  • 🎉 DARLINGS, STAY CALM!!! 🎉 The Spicy Librarian is giving away ONE special edition copy of Onyx Storm by Rebecca Yarros on Sunday the 19th at 5 PM, and you don’t have to be in-store to win!

    This stunning edition of the fan-favorite romance is the ultimate collector’s prize for readers who love a little spice and a whole lot of stormy passion. 🌪️💕

    📅 When? Winner announced Sunday the 19th at 5 PM
    💌 How to enter? Drop your name in our giveaway box Saturday or Sunday for a chance to win!

    Don’t miss your chance to bring home this gorgeous book. Whether you’re a local romance fan or part of our growing community from afar, this giveaway is for YOU. ❤️ see you at Spicy Librarian, very soon!

  • ☕📚 The Suriel has some tea for you... and it’s steamy!

    By the end of this week, we’ll be spilling all the details about The Spicy Librarian’s grand opening events, and trust us—you won’t want to miss a single chapter of this story. ✨

    Mark your calendars, romance lovers, because Denver’s only romance bookstore opens January 18th, and it’s going to be unforgettable. Will we see you there? 💋

Social Media Strategy

Skillset

Graphic Design

Lead Generation & Capture

Social Media Analytics

Copywriting

Project Management